With the aim to leverage social media to enhance consumer understanding and trust in St. Ives, the St. Ives team wanted educate consumers on the benefits and effectiveness of St. Ives facial scrubs, emphasizing their ability to remove dead skin and sebum without causing damage, unlike harsher competitors’ products.

The goal was to demonstrate the product’s gentle yet effective exfoliating properties through a compelling and informative demo video. All backed by science.