To promote their wonder ingredients that are specific to different skin types, the Sephora team wanted to run an activation in 8 countries of Europe. They wanted an activation tool to push services, products, and skincare products in a specific period of time. USP developed a customized Skin Type Test that did just that. It engaged and diagnosed the consumers’ skin type so that the correct product could be offered to the consumer.
Sephora – Skin Type Test
Info
Facts
BRAND:
Sephora
COMPANY:
LVMH
CATEGORY:
Skin Care
COUNTRY:
Czech Republic, Denmark, Germany, Greece, Italy, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Clear skin
BENEFIT:
Skin type test
TECHNOLOGY:
Skin Type Test
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling, POS
