Having worked previously on many projects, the Rituals marketing team came to USP as they wanted to activate their instant hand care lotion in 250 of their 680 stores around the world. They needed a diagnostic tool that was not only engaging but also measured the level of hydration on a consumer’s hand. Once diagnosed the consumer could get a free consultation with a Ritual beauty advisor, who would give them special hand treatment, and service advice based on the results.

How did USP Solutions help?

After testing the variants of Rituals´ hand care lotions on our different technologies, USP developed a hydration tester to be used on hands. This tester measured the level of hydration of the consumer by indicating the results between normal and very dry skin. This easy to use tool helped the consumer to diagnose their own hydration level in just a few seconds, enabling the Rituals beauty advisor to start a conversation and recommend the best product variant from the Rituals hand treatment range.