Looking for a tool that helped beauty advisors to build and recommend a beauty regime for Meaningful Beauty, the MB marketing team connected with USP. They needed a tool that diagnosed the wrinkle level of the consumer as well as a tool that measured the individual skin color vs their dark spots. They needed a marketing tool that works both with 1:1 interaction, as well as a self-analysis tool designed to diagnose the skin regime for the consumer.

How did USP Solutions help?

The 2D Wrinkle Test consists of a Powder Applicator and a Visual Patch. When used simultaneously the strips deliver a 2-dimensional visualization of the skin’s surface structure and/or facial expression lines within seconds. While the cut-out skin scale allowed the consumer to see the variance between the skin surface and dark spots of the consumer both before and after use. Easy-to-understand instructions and result fields for regimen recommendation steered the consumer to the right product choice. Easy to handle and distribute; the customized multi-sensory demo tool portrayed the sales representatives as being highly trained, helping them to start a conversation with consumers.