“Less visible wrinkles after one week” – that was the main claim the L’Oreál Paris team wanted to prove with our help – hence the brand activation tool had to provoke consumer excitement, increase trust and brand love.

For their upcoming “Revitalift” activation the L’Oréal Paris team needed a tool that could determine the consumer’s wrinkle level, that – used as a before/after test – could effectively demonstrate Revitalift’s claim to lessen wrinkles after one week.

Our experts at USP knew that the key ingredient for a highly engaging tool is the understanding and translation of L’Oréal Paris’ needs. Paired with a haptic experience, that stimulates the consumer’s senses, the sought-after solution promised true consumer Engagement.

As a first step, initial concepts and prototypes, differing in size and shape, were sent to the L’Oréal Paris team. Our 2D Wrinkle Test technology was evaluated as the best technological fit for this campaign.

After deciding on how the sensory marketing tool will be used in the campaign, the USP experts took the lead in handling artwork, printing and on-time delivery in the usual, professional manner.

This wrinkle test consists of two parts: a Powder Applicator and a Visual Patch. When used together, the strips deliver a 2-dimensional visualization of the skin’s surface structure and/or expression lines. By taking one test before using Revitalift Wrinkle Cream and another taken 1 week after having used the product, consumers learn about the efficacy of RevitaLift Cream.