Demo Creation Experts | Translating Science into Demos for your Audience

L’Oréal – Hair Combination Tool

The L’Oreal Professional wanted to give their salon teams a tool to diagnose the scalp health of the consumer so that they were given personalized treatments. For this purpose, a diagnostic tool using USP’s Dandruff tester and Scalp sebum tester was developed so that each salon client would get a complete diagnosis of their scalp health before and the product was applied.

Facts
BRAND:
L'Oréal Professionnel
COMPANY:
L'Oréal
CATEGORY:
Hair Care
COUNTRY:
India
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Healthy scalp
BENEFIT:
Visual on dandruff
TECHNOLOGY:
Dandruff Test, Scalp Sebum Test
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling
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