The Dove team wanted to educate consumers about the lasting hydration benefits of its body lotion that is formulated with natural ceramides. The primary objective was to highlight the long-lasting hydration benefits of Dove’s body lotion by showcasing how it retained moisture on the skin over an extended period. The focus was on communicating the role of natural ceramides in locking in moisture, while educating consumers about the product’s performance throughout the day.
To achieve this, a scientific and visual approach was used. An easy to use on-skin hydration tester was used that could measure moisture levels at different times:
- Strip 1: Baseline Moisture Level (Before Application)The first strip was applied to the skin before any product use to capture a baseline moisture level. This represented the consumer’s natural skin moisture before using the lotion.
- Strip 2: Immediate Hydration Boost (Few Minutes After Application)The second strip was applied a few minutes after the Dove body lotion with natural ceramides had been massaged into the skin. This test demonstrated the immediate hydrating effects of the product, showing a marked improvement in moisture retention compared to the baseline.
- Strip 3: Long-Lasting Hydration (8 Hours Later)The third and final strip was used eight hours after the initial application to measure the lotion’s performance over time. This test was key to demonstrating the longevity of hydration. Despite exposure to environmental factors and daily activities, the skin showed elevated moisture levels, underscoring the product’s ability to maintain hydration throughout the day.
A simple yet effective on-skin hydration test, that successfully educated consumers about the efficacy and longevity of Dove’s body lotion. Building trust among consumers, demonstrating that the product delivers on its promises of long-lasting hydration.
