Clinique’s Travel Division aimed to address a common issue faced by travellers that was causing skin dehydration due to air travel, sun exposure, and changing environmental conditions. To educate consumers about the effectiveness of its Moisture Surge 100H product, Clinique launched a unique hydration test that demonstrated the product’s ability to revive and deeply hydrate the skin.

The goal  of offering this tool was  twofold. They wanted to highlight the fast-acting, long-lasting hydration benefits of the product with an easy-to-understand hydration test. as well as, help travellers choose the most suitable variant from Clinique’s Moisture Surge range based on their specific skin needs.

The team wanted to leveraged an interactive on-skin hydration tester that engaged consumers directly in duty-free shops at airports, on flights and cruise ships. This test not only showcased the effectiveness of Moisture Surge 100H but also educated travellers about skin dehydration and offered personalized product recommendations.

The testing process used two strips affixed to a branded flyer, which also included educational information and product recommendations. The consumer used the first strip before using the product to acertain their moisture levels and then tested their skin again after applying the product which allowed them to experience the benefits of the product first hand.

This interactive approach to educating travellers about the importance of hydration and product efficacy resulted in increased product engagement and sales.