Clariant Switzerland was interested in educating their consumers about their skin needs, thus helping them choose the right product out of their range. In other words they aimed to achieve customer trust and loyalty through right product choice.

The Clariant team gave USP’s team a detailed brief that underscored the need for a tool that educated consumers on their specific skin needs.

It was agreed by both parties that USP’s skin type technology would yield the best possible outcome for Clariant. The results of the skin type tests, together with the answers of a skin type questionnaire ensured a high-quality skin analysis – ensuring right product choice – and with it – increased consumer trust.

Performing the Skin Type Test is really easy, and be performed either in-store, or at home.

How it works:

• Take the test strip and press it for 10 seconds on to the forehead
• Compare the test strip with the result table to identify the sebum level