First, Biotherm was looking for a highly engaging demo tool to be used at the POS. Their other primary goal was to help consumers determine their very own perfect Biotherm matches. The team was looking for a DEMO tool that could determine a consumer’s skin structure within seconds. The results should then guide the customer towards his or her perfect match out of the Biotherm line or products.
The USP Solutions’ challenge was to translate Biotherm’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus guiding them to their most appropriate product out of the Biotherm product line. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.
USP Solutions developed concepts, which were sent to the Biotherm marketing team for review. The experts at USP Solutions proposed that the Wrinkle Test was the best technological match for this campaign.
Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.
The Wrinkle Test visualizes a skin’s structure within seconds.
How it works:
- First the powder is applied by gently rubbing it onto the skin.
- Second the visual patch is pressed onto the powdered skin for about 3 – 5 seconds.
- Next, a consumer’s personal results are compared to each result field, which is placed underneath the product selections.
