From science to engaging demos in 3 steps
Creating an effective demo is more than just showcasing a product, it’s about telling the product’s story in a way that resonates with your target audience.
The demo creation process is designed to turn complex scientific claims into tangible, relatable experiences. This process can be broken down into 3 key steps each building on the other.
Demo 1 ideation, 2 development, and 3 deployment with a Step 0 about feasibility.
0. Feasibility Check This is a reality check for the demo.
At this stage, the technical team evaluates the product’s claims to determine if they can be demonstrated. This step isn’t just about seeing if something can be done, it’s about ensuring that the science behind the product can be translated into a meaningful demonstration.
- Demo Ideation Blending Science with Creativity
Once the green light is given, the demo ideation phase starts. This is where creativity meets technology. It’s about defining how best to present the product’s claims through storytelling that will resonate with the intended audience. Ideation involves customizing the demo concept to align with the product’s benefits while ensuring clarity.
The focus here is on transforming complex scientific data into an accessible, compelling narrative.
This phase is a co-creation process, involving alignment between R&D and creative teams. The goal is to design a demo that not only highlights the science but also ensures that it connects emotionally with the audience.
- Demo Development Turning Concepts into Reality
After solidifying the concept, it’s time to bring the demo to life. The demo development phase involves prototyping and refining the design to ensure that the idea translates effectively into a real-world demo. At this point, teams work on manufacturing the demo elements, producing videos, and creating digital or physical assets.
- Demo Deployment Delivering the Final Experience
The final step is the deployment phase, where the demo is delivered to its audience, whether that’s consumers, stakeholders, or partners. This phase involves more than just sending the demo live; it’s about ensuring that the demo works seamlessly in the environment it’s deployed in.
This could be in-store, online, or even as part of a trade show presentation. Deployment strategies may also include training stakeholders on how to use the demo.
Throughout this process, the aim is to ensure that the demo doesn’t just explain the product—it creates a memorable experience that communicates the product’s benefits.
If you’re looking for some extra help, I’ve got a few tools that could be useful depending on where you are in your demo creation journey.
Thanks for reading and see you next week!
Niccolò
niccolo.palazzoni@usp.at
