Personal Interaction with Consumers for Beauty Brands
Our VP of Demo Development, Alma Alibegovic, talks about how providing live consultation was and still is the best way to boost business.
Why Cosmetics Brands have a Responsibility to get Sun Smart
It holds us together, protects our organs, muscles and bones, acts as a barrier to infection and bacteria, shelters us from the harsh environment and external threats and allows us
Sustainability ensures companies make ethical choices for themselves and their customers needs
The cosmetic industry has come a long way in the last few decades and many changes have helped it develop. Cosmetic companies are now being forced to think about sustainability
Samples & Trials – musings of foundation selection.
The current situation has brought the use of in-store testers to a screeching halt, leading to retailers & beauty brands turning to promotions to bring in consumers and clear i
Why sensory marketing can make a difference in beauty brand activation
Sensory marketing is a very beneficial trend to your beauty brand as it involves making use of all five senses to further intensify your consumers’ perception of the brand. It is
How to improve influencer marketing – and why.
Social influencer marketing has by now established its place in the world of social media. Every day, marketers are boosting their budgets assigned for social influencers campaigns
Wonders of Scientific Brand Communications
As fellow cosmetic enthusiasts and scientific communicators let’s try and navigate the unique realm of scientific brand content. Of course, we understand the challenges one fac
From sensory symphony to tech-sation
Let’s embark on a sensorial ride through the splendid world of beauty, where sensory marketing reigns supreme and a newfangled phenomenon known as “phygital” (physically part
How to Expand The Omnichannel Strategy in the Beauty Industry
Talking about omnichannel is hardly a new thing in marketing or business. With all the changes brought to us by the pandemic- having an impactful omnichannel strategy became crucia
Don’t Just Make a Marketing Claim. Prove it!
Nowadays, when we stumble upon a new brand that we like the look of but don’t know anything about, we turn to customer reviews in search of reassurance. We look for confirmation