How to Change Selling to Consulting in Direct Selling Situations
In Direct Selling a company’s success is strongly bound to client satisfaction. A happy customer will buy again, remain loyal and give referrals. The question of all questions: H
Thinking outside the box – Inspire New Ideas and Concepts
The cosmetic industry is constantly evolving and innovating to provide consumers with the best possible experience. Creating a truly immersive experience for consumers is one of
Direct Sellers – Beauty Brands in the Digital Age
As a marketing director of a direct selling company, you have to manage a large sales force. The sales force needs to be trained, educated, and to be involved in new brand activati
Brand Activations after the Holiday Season
Brand activations serve as a key interaction between consumers and brands. Once the Holiday Season this over its time to plan for the next big shopping event.
Supporting and visualizing the product claim: AXE
Zinc’s many benefits such as providing protection from UV light, bacteria, and germs are just a few of its many positive characteristics across various cosmetics categories that
Dove Deo Care Component Proof
A quick and easy proof of claim demo that visually shows the content of the nourishing and care component – glycerin in the product, Check out how it works.
Lancôme Clarifique Dual Essence – Pore Test
Let’s see the Clarifique efficacy. An easy to use demo tool that proves the product claim of Lancôme’s Clarifique Essence in 2 easy steps. The proof is right there.
Head & Shoulders – dandruff and hairfall tester
A demo tester backed by science measuring dandruff and hair fall – see how it works
Omnichannel Marketing in Skincare and Beauty
Omnichannel! One of the biggest marketing buzz terms in the last few years.
The Importance of “Senses” in Marketing
A while back, Harvard Business Review published an article entitled “The Science of Sensory Marketing.” This article not only explores how academics are becoming increasingly i